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Is this food truck profitable after paying its owner?

Illustrative case · One owner-operated bowl-menu food truck; five three-hour private-site service windows per week · Seattle, Washington; King County regulatory case

Explore this business · Profitability and payback

Base first-year net sales are $281,018 and EBITDA $6,806 after paid owner labor. Net income before owner taxes is −$16,397. Opening reserve keeps the modeled operation liquid, but Year 1 EBITDA covers only 0.38x of scheduled debt service. Later improvement depends on assumed demand and service reliability.

How does the service calendar create sales?

Each order contains one bowl and expected 40.0% drink attachment. A 70.0% chicken mix at $15.00, vegetable bowls at $13.00 and drinks at $3.00 produce a $15.60 pretax receipt. Sales tax and tips are not revenue; no catering/platform sales are modeled.

Calendar weekdays generate monthly scheduled windows. Availability determines completed windows. Mature orders times opening ramp, calendar-month seasonality and later volume growth determine demand per completed window. The smaller of demand and kitchen capacity is used, and monthly sold orders are floored to whole orders.

Base revenue streams · first calendar year
StreamVolume or treatmentNet sales
Bowls18,014 sold orders$259,402
Sealed drinksExpected add-on units, not another bowl order$21,617
TotalBefore sales tax; no contracted demand$281,018

January combines opening ramp with winter seasonality; summer can hit assembly capacity. Prices/costs increase by 3.0% / 3.0% annually from Year 2, wages by 4.0% and unseasoned demand by 2.5%. These are chosen forecast inputs, not external growth predictions.

Which costs remain when service is canceled?

Owner economic labor is nine hours per scheduled window at $29.00 an hour; assistant labor seven at $24.00. Preparation, travel between work locations, setup, service and cleanup are paid. Regular burdened payroll $489.06 remains committed when a scheduled window is canceled, as does its site fee. Food/fuel change with completed service and sold orders.

A separate helper adds paid handoff/restocking time when average orders per completed window exceed ninety, without increasing assembly capacity. Base first-year roster costs $133,649, including $68,121 owner pay. An unpaid-owner comparison would answer a different question.

Base first-year operating bridge · USD
LineAmount
Net sales$281,018
Ingredients, drinks and packaging$79,611
Processing$9,163
State B&O before credit$1,324
Owner, employees, helper and burden$133,649
Site fees$13,050
Road fuel and propane/generator$6,447
Fixed overhead$28,920
License expense$2,050
EBITDA$6,806
Depreciation$14,624
Interest$8,579
Net income before owner tax−$16,397

Overhead includes kitchen, utilities, dry storage, parking, insurance, routine maintenance, tools/connectivity, marketing and accounting. Insurance and burden are allowances. The inspected card tier charges tax-inclusive card payments. Prepared-food tax treatment and retailing rate determine modeled state classifications. City B&O is zero under the current threshold; licensing/filing still applies. Seattle threshold.

What happens when bookings or sell-through disappoint?

Scenario inputs · Year 1
DriverDownsideBaseUpside
Mature orders/window608092
Completed share85.0%95.0%98.0%
Prepared ingredient loss8.0%4.0%3.0%
Site fee per scheduled window$75$50$50
Net card timing7 calendar days2 calendar days2 calendar days
Additional changeLower price, higher food cost; $4,500 repair in month 7Chosen prices/costsHigher receipt, modest procurement benefit
First-year results; no additional finance presumed
MetricDownsideBaseUpside
Net sales$182,885$281,018$330,487
EBITDA after owner pay−$72,244$6,806$38,939
Net income before owner tax−$95,447−$16,397$15,735
Year-end bank cash position−$48,736$32,149$64,146
Minimum cash after tax reserve−$50,233$17,339$27,000

Downside operational liquidity runs out in month 4. Later months are a counterfactual continuation requiring new funding or a changed operation. By month 60, bank gap would be $342,294, or $344,073 after reserving unpaid sales tax. No rescue loan or interest is silently added. This is a restructuring warning, not a recommendation to fund continuing losses.

Base path · calendar years 2027–2031
YearNet salesEBITDANet income before owner taxYear-end bank cash
1$281,018$6,806−$16,397$32,149
2$324,799$25,614$3,390$39,812
3$340,368$29,597$8,455$51,461
4$357,705$33,397$13,422$65,889
5$374,950$37,363$18,708$85,181

Why can profit and the bank balance differ?

Base April has $22,168 net sales, $77 EBITDA and −$1,873 net income. Operating cash is −$2,099 after receivables, stock, tax remittance and prepaid permits. Principal $763 reduces bank cash without being an income-statement expense.

Base April 2027: connected statements · USD
MeasureAmountMeaning
Permit cash paid$1,260County renewal; expense spread over coverage
Operating cash flow−$2,099Direct and indirect bridges tie
Bank cash change−$2,861CFO less principal and any CAPEX
Bank cash$19,678Includes tax awaiting remittance
Sales tax payable$2,339Liability, not sales or income
Cash after tax reserve$17,339Operational liquidity
Assets / liabilities plus equity$120,726 / $120,726Tied balance sheet with accumulated loss

Net card receipts have withheld fees and a two-calendar-day receivable at month end. Purchases equal consumed cost plus inventory change and are paid cash on delivery. Sales tax is remitted the next month. Actual filing cadence, processor holds or supply terms could require a different reserve.

When does the owner recover invested funds?

Base cumulative cash after debt and replacement CAPEX, excluding changes in held sales tax, reaches $40,627 after sixty months against $63,010 equity. It does not recover the owner’s investment within the forecast. Upside recovers in month 23; downside does not recover within sixty months. No distributions are actually assumed.

Separate unlevered project recovery adds back interest and excludes debt principal financing. Its reserve-inclusive basis is $144,190: total opening uses less unspent CAPEX contingency. Base does not recover within sixty months; upside recovers in month 32. This convention is not equipment cost divided by EBITDA.

All cash is retained, no terminal sale assumed and debt remains after Year 5. POS replacement is paid in month 37; truck life extends past the forecast. Distribution decisions must retain seasonal cash and satisfy actual lender conditions.

How should the owner read personal income?

Owner pay compensates work; profit is the business result after that pay. Base first-year owner pay $68,121 is before personal taxes and final legal/entity treatment. Negative net income is not additional take-home money. Composite burden does not establish employment, overtime, owner-compensation or entity-tax compliance.

Track orders per completed window, cancellation, waste, paid hours per order and tax-reserved cash minimum. A full summer queue cannot automatically compensate for weak winter locations or unproductive paid preparation.

Compare the monthly cash path

Sixty monthly cash balances for the base, downside and upside case; exact values are listed below.
Executed case scenarios in USD. Each retains its own stated demand, staffing, cost, tax and funding assumptions; read the definitions above. Negative cash is an unfunded requirement, not an assumed overdraft.
Month-end cash · USD, rounded for display · first twelve trading months
MonthBaseDownsideUpside
1$34,055$29,799$35,797
2$26,958$18,782$30,721
3$22,539$8,812$29,268
4$19,678−$856$30,085
5$21,010−$6,916$33,699
6$23,479−$11,820$39,011
7$27,693−$19,776$45,221
8$30,555−$23,060$50,610
9$33,650−$28,029$56,031
10$35,351−$33,489$60,083
11$34,126−$40,425$62,436
12$32,149−$48,736$64,146
Read all sixty monthly balances
Month-end cash · USD, rounded for display
MonthBaseDownsideUpside
1$34,055$29,799$35,797
2$26,958$18,782$30,721
3$22,539$8,812$29,268
4$19,678−$856$30,085
5$21,010−$6,916$33,699
6$23,479−$11,820$39,011
7$27,693−$19,776$45,221
8$30,555−$23,060$50,610
9$33,650−$28,029$56,031
10$35,351−$33,489$60,083
11$34,126−$40,425$62,436
12$32,149−$48,736$64,146
13$28,560−$57,867$63,895
14$26,273−$66,403$65,103
15$26,406−$74,026$69,613
16$26,532−$81,441$72,098
17$28,105−$86,643$77,859
18$31,300−$90,938$83,445
19$35,050−$93,850$89,030
20$38,779−$97,767$95,086
21$40,486−$102,229$100,750
22$42,437−$107,362$105,072
23$41,505−$114,817$108,087
24$39,812−$122,722$110,135
25$36,373−$132,460$110,367
26$34,203−$140,775$111,698
27$34,785−$148,423$116,923
28$35,100−$155,569$119,653
29$37,298−$161,097$125,836
30$40,975−$165,053$131,589
31$44,797−$167,756$137,267
32$48,915−$171,496$143,419
33$50,907−$175,588$148,810
34$53,470−$181,110$153,965
35$52,935−$188,418$157,598
36$51,461−$196,044$159,908
37$47,235−$207,387$159,728
38$45,362−$215,654$161,559
39$46,217−$223,019$167,114
40$47,121−$230,604$170,706
41$49,948−$235,832$177,117
42$53,421−$239,405$182,590
43$57,467−$242,282$188,644
44$61,702−$245,584$194,971
45$63,942−$249,275$200,077
46$67,191−$255,192$206,176
47$67,078−$262,314$210,476
48$65,889−$269,982$213,291
49$62,880−$280,497$214,549
50$61,277−$288,842$216,858
51$62,398−$295,901$220,416
52$63,966−$303,946$224,598
53$67,482−$308,833$231,217
54$70,746−$312,007$236,397
55$75,012−$315,061$242,828
56$79,079−$317,682$248,952
57$81,956−$321,677$254,419
58$85,884−$327,277$260,944
59$86,037−$334,056$265,525
60$85,181−$342,294$269,071

Download all scenario cash values (CSV). This educational case export is separate from the planned personalized Excel model.

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